Hashtag for business, how and why

Hashtags for business

Correctly use the hashtags can have a big impact on your business. Though isn’t easy to move in the jungle of possibility. Here you have some useful suggestes to reach and to keep new customers on Instagram.

A modern categorization

The main purpose of the hashtag is to allow the user of Instagram to easily find contents that interest them that were categorized, from you or from other users, under a certain hashtag.

In reality they are just a simple system of categorization of the images, videos or story that you post. Under their innocent appearance though, the hashtags are a powerful commercial instrument.

Maybe their strenght is right their simpleness. Infact the user has familiarity with this system, that often use himself, and almost doesn’t understand to be targeted.

Looking for customers

On Instagram is very important to correct use the hashtag to catch the attention of new customers.

By reaching new users, we proportionally increase the chances to sale and, if you were very good, you can arrive to catch new audience and to let it become a fixed audience.

Why does a car brand post the picture of a kitten

You probably noticed that even the big brands sometimes post contents that aren’t directly connected to their products.

This is a method to try to reach an audience that have other interested which aren’t the target to reach.

Let’s talk for example about a car brand that wants to sell a city car, which is perfect for a female audience. Forgive the cliché, but often the women doesn’t follow car brands on Instagram, so how do we reach the target?

By posting a kitten picture, and adding linked hashtags, we are able to make the post visible for the wished audience, which are the women that follow the hashtags inspired by the kindness of the #kitten.

Post contents that interest your target, even if they aren't directly linked with your products.
Post contents that interest your target, even if they aren’t directly linked with your products.

How to choose them: practical guide

The question to do to yourself about the hashtags choice is: who you wish will see this post? What do the customers like and what do they follow?

Let’s start from the logical hashtags about the product to describe it.

Then let’s think about how to improve the list by putting the linked interestes. For example do you want to publicise a gluten free product, let’s think to add some hashtags about the diet or a healthy lifestyle.

How to select the perfect tags

The manual method

You can add, otherwise it is suggested, up to 30 tags. Obviusly often it’s hard to know what to put, for this reason the technology will help us.

If you know very well your audience, you can firstly manually fill the list. After that, if you aren’t inspired, you can use the Instagram finder.

The Instagram finder

The Instagram finder put already in order of interest, which means that it saw that a tag has been used, the linked hashtags to your keyword and it proposes you even the related key words.

If you are running out of inspiration, the Instagram finder proposes you hashtags connected to your keyword.
If you are running out of inspiration, the Instagram finder proposes you hashtags connected to your keyword.

Hashtag generator

After that, to further speed up the process, you can even use an automatic hashtag generator.

Being an ever moving universe, the best thing to do is to look on Google the key word “(free) hashtag generator” to evaluate the many free options and the charged ones.

Between the first results for “free hashtag generator” we find for example all-hashtag.com, which is very easy and efficient.

Between the paid options, instead, we find Tailwind. This application proposes even the possibility to plan your posts, so that they are published in the hours during which your customers will have more chances to see them.

The last tips

In case you will decide to use an automatic generator, it’s always good to keep a critical thinking. Infact, like in this exampe, the results can be much different than what you are looking for.

The results produced with an automatic hashtag generator can be much different than the original research.
The results produced with an automatic hashtag generator can be much different than the original research.

To find the right hashtags is a job that needs patience and constancy, but once created some lists, you can easily re-use them for many posts.

This post is also available in: Italiano

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